Mindset is a severely underestimated and underrated part of building a company. Most entrepreneurs are known for having that overwhelming confidence! A sense of certainty if you will. They will take risks head-on and they fight to make the unimaginable, well, imaginable, and then turn it into reality! It’s even more essential to have that sense of confidence when beginning your journey with a startup incubator.


Those that aren’t drawn to entrepreneurship or starting a startup need certainty in order to move forward. Unfortunately, if they don’t have certainty from the very beginning feelings and emotions tend to spill out onto others around them. Those feelings can be in the form of blaming or complaining and ultimately they won’t provide a space where they can “make things happen”.


Most entrepreneurs don’t fail due to external factors, they “churn out” because they get into a rut and can’t, or more often, don’t want to find a way out of it. It’s kind of like when you get into a fight with your spouse or significant other, you KNOW what to do to make things better, you just don’t emotionally want to. Some telltale signs of this in entrepreneurs are:


  • Blaming/complaining about the market
  • Blaming/complaining about a lack of X (time, money, resources)
  • Blaming/complaining about cofounders or team members
  • Not celebrating the small wins
  • Not caring about physical or mental health which in turn hurts business health
  • Not asking for help when it’s needed


We’ve all heard about the 9 out of 10 failure rate statistic for startups, but have you ever taken the time to consider that you have what it takes to be the 1 out of 10 that actually succeeds?


  • For every person who purchases a domain name, there are 10 people out there who will never do that!
  • For every one of you who takes the time to set up and launch a landing page, there are 10 people out there who will never do that.
  • For every one of you who gets on a sales call, there are 10 people out there who aren’t even thinking about it!
  • For every person who messages an investor, there are 10 people who won’t take the time to do it!


This list could go on and on!


If you take the time to add all of these little steps up you’ll find that being successful as an entrepreneur isn’t as much about “who has the best idea”, or “who is smarter than someone else”.

Being successful is about who has the mental and emotional fortitude to keep moving forward.


Bottom Line:

If you think that “mindset work” is beneath you or too “woo woo” just remember that all successful people have found failure in some way or another. But instead of failing, falling, and staying down, they learned from those mistakes, tweaked them, and made the next attempt even better. The harsh reality is this, being emotionally prepped and prepared is hugely important to the foundation for startup success. If you aren’t prepared and ready to work for it, then you probably aren’t emotionally ready to start your startup, yet.



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